On December 19th, the "2020 Fujian Graduate Business Administration Case Competition" concluded successfully. The competition was sponsored by the Office of the Academic Degrees Committee of Fujian Province and undertaken by Fujian Agriculture and Forestry University,and   nearly 40 teams attended. The College of Business Administration won 1 first prize, 2 second prizes and 2 third prizes: "Hello, Can You Really Be Good: The Internal Logic of Shifu's Business Model" (Instructor: Liu Xianyue) won the first prize; "Two Tigers Fight, Both Lose-Lose --  The  Mystery of Tianguang Zhongmao Exit A Share Market " (Instructor: Chen Jinlong) and "Fresh Forefront: Yonghui can 'keep fresh'? " (Instructor: Tian Wuxing) won the second prizes; "From 'Purchase' to 'Sell' -- GRN-Group's Strategic Transformation Road" (Instructor: Xu Ailing) and "Anta's Survival under High Stock" (Instructor: Wu Liyuan) won the third prizes.

          From December 25th to 26th, sponsored by the Department of Education of Fujian Province, undertaken by Xiamen National Accounting Institute, and 79 teams from 6 universities including Xiamen University, Fuzhou University, Fujian Agriculture and Forestry University, Huaqiao University, Jimei University, Xiamen National Accounting Institute, etc. participating in the "2020·The 1st Fujian Province MPAcc (Master of Accounting) Graduate Case Contest" was held at Xiamen National Accounting Institute. After a fierce duel, the "Business Model Innovation and Accounting Improvement of Enterprises in the Digital Economy" (instructor: Chen Jinlong) from the School of Business Administration of our school finally won the second prize. The Xiamen National Accounting Institute team and the Xiamen University team won the first prize, second prize respectively.

          In recent years, the School of Business Administration has been done a lot of work in case teaching and case development, having achieved rich results. In terms of case teaching, teachers are encouraged to develop cases and use cases, innovate new teaching models, and explore new paths for teaching reform through the "use of competition to promote learning, to promote reform, and to promote teaching". In terms of case development, teachers are encouraged to actively invest in business management cases, especially in the development of Chinese business management cases, through the method of "invite in and go out", and to "tell the entrepreneurial story of Chinese business and spread Chinese business management wisdom" through case development.Our college has invited Tsinghua University, Dalian University of Technology and other well-known experts to share case development experience for three consecutive years, and has sent teachers to Peking University, Tsinghua University, Sino-Europe International Business School and other well-known business schools to learn case development methods. In 2019, 6 of the case projects funded by our college have been included by the China Management Case Sharing Center, and 1 by the China Business Administration Case Library(School of Economics and Management, Tsinghua University).

The Scene of the Business Administration Case Competition

Group Photo of Award-winning Graduate Students

MPAcc Graduate Case Competition Site